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Acute Alpha helps our retail customers to derive deeper insights about customers, transactions, and operations across all channels.
The emergence of online channels has changed the way many customers interact and shop. To engage smart-phone toting, always-on consumers, retailers need to improve their understanding of their customer’s preferences, anticipate changes in demand faster, and offer personalized communications and promotions – all to stay a step ahead of their competition. In the fight for customer attention, data is both the biggest asset and the biggest challenge for retailers.